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Fractional Data & AI Leader

Gerardo
Rodriguez Phillip

Senior data, AI and product leadership for teams building in the AI stack, from seed-stage ventures to global enterprises in regulated, trust-sensitive environments.

AI Strategy & RoadmapsData Platforms & FoundationsProduct & Operating ModelsAgentic Workflows & AutomationCustomer IntelligenceGovernance & Risk
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Portrait of Gerardo Rodriguez Phillip
Based
London, UK · Hybrid
Available
Fractional · Advisory
10+
YEARS IN PRODUCT, DATA & AI
$40M+
Investment unlocked
500k+
Users reached
4
Ventures & exits
$6M+
Growth contribution
Positioning

Strategic insight meets delivery fluency.

I help leadership teams translate complex data and AI capability into measurable customer, commercial, and operational outcomes across product, engineering, data, design, and commercial functions.

Ten years of fluency in regulated environments across aviation, financial services, enterprise transformation, and venture building, where consistency, governance, and adoption decide whether AI lands or stalls.

Built and led for
Qantas logoNationwide logoMcCann WorldGroup logoOmnicom logoMastercard logoPlug & Play logoUniversity of Toronto logoExceptional ALIEN logo
Engagement Models

Three ways to work together.

Diagnostic

A focused audit of your data, AI and product surface — gaps, risks, and the highest-leverage moves to make next.

One-time engagement

Embedded Leader

I build the data & AI roadmap, set the operating cadence, and partner with your team to ship the work that matters.

~50 hrs / month

Acting CDO / CPO

Everything in Embedded — plus I lead the function, own the outcomes, and hire your permanent leadership.

~100 hrs / month

Pricing on request. Most teams start with a Diagnostic, then move to an ongoing model.

Who I work with
Stage
Seed to enterprise innovation
Team size
3 – 50, multi-disciplinary
Founder type
Technical or domain expert
Tech stack
AI-native or AI-adopting
Gaps I close

Work streams I take ownership of.

Strategy

  • AI & Data Strategy
  • Operating Model Design
  • Commercialisation
  • Governance & Trust

Discovery & Insight

  • Customer & User Research
  • Decision System Design
  • Metrics & KPIs
  • MVP & Proof-of-Concept

Execution & Team

  • Roadmap & Prioritisation
  • Workflow Transformation
  • Cross-functional Leadership
  • Coaching & Hiring
SQLPythonBigQueryMongoDBRAGPrompt DesignExperimentationKPI DesignRoadmappingSix SigmaSAFe Agile
Selected Projects

Projects, not job titles.

Each engagement framed by scope and the outcomes that mattered.

Enterprise · Adobe Migration & Gen AI

McCann Manchester

Led an Adobe migration with bespoke computer vision tooling to accelerate asset transfer, reduce cost, and unlock faster production pipelines. Built Gen AI capabilities into the creative workflow.

  • Bespoke CV tech for faster migration
  • Lower production cost
  • Gen AI tooling integrated
Enterprise · CX Mapping

MRM

CX mapping across digital and IRL on behalf of British Land — understanding depth of engagement and flow through geo triggers, digital touchpoints, and physical experiences.

  • Geo-triggered experiences
  • Digital + IRL engagement flow
  • British Land partnership
Fractional · Product Leader

Exceptional ALIEN

Repositioned an editorial concept into a deeper tech build — stabilising the business, cutting cost, and fundraising. Built an internal framework for an API content pipeline that plugs into DMPs and key purchasers, delivering customer clarity at scale.

  • Editorial concept → tech build repositioned
  • Cost cut + business stabilised
  • API content pipeline into DMPs
  • Fundraising secured
Fractional · Product & Tech

Jot Tech

Fractional product and tech lead for a B2B2C platform — aligning product, data and engineering through to a successful exit.

  • 500k+ end users
  • Successful exit
  • Product, data & eng aligned
Enterprise · AI Personalisation

Qantas Airways

Built real-time AI personalisation across the airline and loyalty programme — decisioning, experimentation, and adoption inside a regulated enterprise.

  • $40m+ further investment unlocked
  • Real-time decisioning in production
  • Airline + loyalty coverage
Venture · AI Infrastructure

Sparked

Co-founded and led an AI infrastructure platform for secure, brand-safe creative workflows in regulated enterprises.

  • $500k raised at pre-seed
  • Acquired — capital returned with upside
  • 0 → 1 product, team, and GTM
Advisory · Policy, Ventures & Founders

Plug & Play Tech Centre

Advisory at policy, investment and ventures level — working with founders, LPs, and ecosystem partners on AI strategy, commercialisation, and data-led operating models.

  • 20+ founders advised
  • Policy & investment advisory
  • Cohort-based across MENA
Testimonials

What collaborators say.

“We now have a way to scale our brand identity across every creator and campaign. Dramatically improving the speed and consistency of our content development and pipeline through to our customers.”
Heath Mawson
Exceptional ALIEN
“An absolute star. From initial onboarding with our team through to owning, running and delivering the project as needed. Professional, polite and a joy to work with. An asset to any company or project and we always look forward to working with Gerardo.”
Clare Kentish
MRM McCann
“Gerardo was a brilliant addition to our team and productised some incredibly novel and intelligent solves to our challenges. He will be leaving us in a more organised and experienced place.”
Faye Garland
Omnicom
“We have worked with Gerardo previously. If you are looking for Analytics/Planning Director then Gerardo would be a good fit.”
Clare
McCann

Ready to unlock your product, data & AI potential?

If you're navigating an AI roadmap, scaling a data function, or shaping the operating model behind it — let's talk.

Book a 15 min call gerardo@datacatalyst.net LinkedIn
FAQ

Common questions.